The latest news from Coca-Cola Great Britain
Coca-Cola Entices Consumers To 'Open Happiness' This February
08 February 2010
Integrated communications campaign set to build on 2009 success This February, Coca-Cola Great Britain (CCGB) launches an exciting multi-million pound campaign under the 'Open Happiness' platform. The fully integrated campaign aims to capture the essence of what 'Open Happiness' stands for - optimism, positivity and inspiration - and brings to life the idea 'Open a Coke, Open Happiness'. Comprising a TVC, on-pack promotion, digital activity, and high-impa...
Read the whole Coca-Cola Entices Consumers To 'Open Happiness' This February news article.
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