Schweppes Launches Innovative New Ad Campaign

Iconic British drinks brand 'Schweppes' is launching a sophisticated new advertising campaign with a series of bi-weekly intelligent satirical cartoons. The campaign that goes live on March 23^rd 2009 will unveil and hero the 'Experience Matters' strap-line. This is central to the brand's belief due to over two centuries of experience and expertise in making quality drinks, and its understanding of how 'Schweppes'' consumers value the quality of experience.

'Schweppes' will push the boundaries with this challenging and fresh campaign by creating Hogarthian-style cartoons that reference current affairs and the news agenda, but with a strong satirical edge. The intricate print executions will be rolled out with a new creative every two weeks until the end of the year. The sheer volume of the cartoons is designed to create an ongoing dialogue with consumers, and bring to life 'Schweppes'' point of view on why experience matters in today's society, via the witty and satirical cartoon imagery.

The campaign embodies the brand's rich heritage in social commentary and intelligent, witty personality, whilst embracing the British appetite for this style of humour. Satire is part of popular culture today and 'Schweppes' reflects this quintessentially British trait.

The executions build on previously acclaimed 'Schweppes' advertising campaigns: most recently with renowned photographer Martin Parr's work in 2008 and internationally-famed photographer Alison Jackson's 'Sch... you know who' look-a-like campaign in 2007; also sharing the sentiments of the older 'Schweppes' advertising of the 1940's with popular 'current affairs' cartoonist David Langdon; and the 1950's advertising series with artist group Lewitt-Him with writer Stephen Potter. 

'Schweppes'' advertising agency Mother have created the intricate & highly skilled illustrations. Each draws their inspiration from pictorial satirist William Hogarth in the 1700's. These classical black & white cartoons will appear on 96 sheets to give a burst of impact around launch - reinforced by key national & consumer print titles. Every execution will feature a view on why 'Experience Matters' and the iconic 'Sch...you know who' logo.

Cathryn Sleight, Marketing Director, Coca-Cola GB comments: 'We are excited to launch our new advertising campaign. This is a challenging, entertaining and innovative campaign, with clear relevance in today's society. The creative will be continually refreshed to ensure that our satirical point of view continually engages consumers and brings to life 'Schweppes'' unique brand personality and rich heritage.'

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Notes to editors: 

• The 'Schweppes' heritage dates back to the 1700s when Jacob Schweppe was credited with perfecting his process for manufacturing the world's first carbonated beverage, mineral water.  
• In 1783, Schweppe patented his special process for carbonating water, thus J. Schweppe & Company was born. Schweppe's true stroke of genius came from his development of a bottle that could retain the carbonation. This started the soft drinks business. 
• As the British Empire grew, so did 'Schweppes'. Englishmen, longing for a taste of home, brought 'Schweppes' to distant countries and extended the brand recognition to all corners of the world. 'Schweppes' continued its growth in the midst of two world wars. By the beginning of World War II, Schweppes Ltd. was firmly established as the leading manufacturer of soft drinks in Great Britain.  
• In 1999, a new logo featuring a distinctive yellow 'Schweppes' banner and flowing bubbles was introduced.