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    <title>Coca-Cola GB Press Centre News</title>
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    <description>The latest news from the Coca-Cola Press Centre</description>
    <pubDate>Tue, 19 Aug 2008 00:00:00 GMT</pubDate>
    <lastBuildDate>Tue, 19 Aug 2008 00:00:00 GMT</lastBuildDate>
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      <title>Coca-Cola Press Centre News</title>
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      <title>Olympic sponsor &#039;Coca-Cola&#039; goes for gold this summer - and beyond</title>
      <link>http://presscentre.coca-cola.co.uk/index.php/viewnews/90</link>
      <description>  This month heralds Coca-Cola Great Britain&#039;s 80th anniversary as sponsor of the Olympic Games, and to mark the occasion Coca-Cola Great Britain is celebrating with the release of a limited-edition original glass bottle to commemorate the Olympic Games handover to London, as well as an exciting on-...</description>
      <pubDate>Tue, 19 Aug 2008 00:00:00 GMT</pubDate>
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      <title>&#039;Fanta Still&#039; asks consumers to &#039;Try me now&#039; in August!</title>
      <link>http://presscentre.coca-cola.co.uk/index.php/viewnews/89</link>
      <description>Coca-Cola Great Britain is launching a &amp;pound;1.8 million multi-media campaign for &amp;lsquo;Fanta Still&#039;, including TV, outdoor and sampling throughout August. Activity also includes a 59p price promotion and new graphics on-pack to increase on-shelf stand out.&amp;nbsp;  Already worth &amp;pound;3.5 million ...</description>
      <pubDate>Thu, 14 Aug 2008 00:00:00 GMT</pubDate>
      <guid>http://presscentre.coca-cola.co.uk/index.php/viewnews/89</guid>
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      <title>Be seen with a Mule this summer</title>
      <link>http://presscentre.coca-cola.co.uk/index.php/viewnews/87</link>
      <description>  Iconic drink brand &amp;lsquo;Schweppes&#039; is teaming up with renowned fashion photographer Jessica Craig-Martin, whose impactful images represent a tongue-in-cheek look at fashion and what constitutes the latest must-have, to create a summer advertising execution to celebrate the classic drink, Moscow ...</description>
      <pubDate>Tue, 05 Aug 2008 00:00:00 GMT</pubDate>
      <guid>http://presscentre.coca-cola.co.uk/index.php/viewnews/87</guid>
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      <title>&#039;Powerade&#039; Innergear campaign shows athletes as you&#039;ve never seen them before</title>
      <link>http://presscentre.coca-cola.co.uk/index.php/viewnews/86</link>
      <description>            Official Sports Drink of Team GB captures stars in dramatic poses for new advertising campaign        &amp;lsquo;Powerade&#039;, the Official Sports Drink of the Beijing 2008 Olympic Games and Team GB, today launches a brand new advertising campaign featuring Team GB Athletes as you&#039;ve never seen...</description>
      <pubDate>Mon, 04 Aug 2008 00:00:00 GMT</pubDate>
      <guid>http://presscentre.coca-cola.co.uk/index.php/viewnews/86</guid>
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      <title>&#039;Lilt&#039; is back with a &#039;Totally Tropical&#039; makeover....</title>
      <link>http://presscentre.coca-cola.co.uk/index.php/viewnews/84</link>
      <description>New packaging, new creative, new daytime TV Sponsorship....&amp;nbsp;    Coca-Cola Great Britain (CCGB) is relaunching the &amp;lsquo;Totally Tropical Taste&#039; of &amp;lsquo;Lilt&#039; this summer with a packaging overhaul, a bumper bundle of new creative executions and a strong summer TV sponsorship.&amp;nbsp;  The media...</description>
      <pubDate>Tue, 29 Jul 2008 00:00:00 GMT</pubDate>
      <guid>http://presscentre.coca-cola.co.uk/index.php/viewnews/84</guid>
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      <title>Industry coalition announces &amp;pound;200m initiative to promote healthy living - &#039;Coca-Cola&#039; part of the coalition</title>
      <link>http://presscentre.coca-cola.co.uk/index.php/viewnews/82</link>
      <description>An industry coalition including retailers, media, advertisers and food &amp;amp; drink, healthcare and fitness companies have today announced their partnership with Government in the fight against obesity.&amp;nbsp;&amp;nbsp;  &#039;Coca-Cola&#039; are delighted to be part of the broad coalition to promote healthy diets ...</description>
      <pubDate>Thu, 24 Jul 2008 00:00:00 GMT</pubDate>
      <guid>http://presscentre.coca-cola.co.uk/index.php/viewnews/82</guid>
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      <title>Wayne Rooney and &#039;Coke Zero&#039; launches search for the best street footballers</title>
      <link>http://presscentre.coca-cola.co.uk/index.php/viewnews/88</link>
      <description>&amp;lsquo;Coke Zero&#039; Presents: Wayne Rooney&#039;s Street Striker  Today sees the launch of &amp;lsquo;Coke Zero&#039; Presents: Wayne Rooney&#039;s Street Striker - a huge competition &amp;nbsp;to find the nation&#039;s most skilful street footballers.&amp;nbsp; Successful players will go head-to-head in front of Rooney in a winner ...</description>
      <pubDate>Mon, 21 Jul 2008 00:00:00 GMT</pubDate>
      <guid>http://presscentre.coca-cola.co.uk/index.php/viewnews/88</guid>
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      <title>&#039;Go for Gold&#039; this summer with Coca-Cola Great Britain&#039;s latest promotion</title>
      <link>http://presscentre.coca-cola.co.uk/index.php/viewnews/81</link>
      <description>&amp;nbsp;  To celebrate its 80th year of sponsoring the Olympic Games, Coca-Cola Great Britain (CCGB) is launching a better-than-ever on-pack promotion across the three core brands &amp;lsquo;Coca-Cola&#039;, &amp;lsquo;Coca-Cola Zero&#039; and &amp;lsquo;diet Coke&#039;, together worth an enormous &amp;pound;944 million in retail s...</description>
      <pubDate>Tue, 08 Jul 2008 00:00:00 GMT</pubDate>
      <guid>http://presscentre.coca-cola.co.uk/index.php/viewnews/81</guid>
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      <title>&amp;lsquo;Coca-Cola&amp;rsquo; Refreshes Taste</title>
      <link>http://presscentre.coca-cola.co.uk/index.php/viewnews/80</link>
      <description>  Heavy-weight summer campaigns celebrate taste and heritage of the world&#039;s favourite soft drink&amp;nbsp;  This month sees Coca-Cola Great Britain launch two multi-million pound campaigns that together celebrate and remind consumers of the great taste of an ice-cold &amp;lsquo;Coca-Cola&#039; and that &amp;lsquo;Co...</description>
      <pubDate>Mon, 07 Jul 2008 00:00:00 GMT</pubDate>
      <guid>http://presscentre.coca-cola.co.uk/index.php/viewnews/80</guid>
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      <title>Coca-Cola Great Britain unveils innovative cinematic campaign for leading adult juice brand &amp;lsquo;Oasis&amp;rsquo;</title>
      <link>http://presscentre.coca-cola.co.uk/index.php/viewnews/78</link>
      <description>&amp;nbsp;RUN CACTUS KID, RUN    Coca-Cola Great Britain unveils innovative cinematic campaign for leading adult juice brand &amp;lsquo;Oasis&#039;&amp;nbsp;  This week Coca-Cola Great Britain (CCGB) launches an entertaining and interactive campaign entitled &amp;lsquo;Run Cactus Kid, Run&#039; for its leading juice drink br...</description>
      <pubDate>Wed, 02 Jul 2008 00:00:00 GMT</pubDate>
      <guid>http://presscentre.coca-cola.co.uk/index.php/viewnews/78</guid>
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