25 June 2007
Alcohol - An Embarrassing Truth
New research reveals the embarrassing effects of alcohol on brits as millions of people lose their phones and money, kiss people they shouldn't and get naked after a night on the tiles.
We seem to have quite a few euphemisms for getting drunk; Badgered, Banjaxed, Battered, Befuggered, Bernard Langered, Bladdered, Blasted, Blathered, Blitzed, Blottoed, Boogaloo and Brahms & Liszt. And those are just the ones beginning with B! Whatever you chose to call it, it seems that a hangover will be the least of your worries after a night on the town…
New research released today by Schweppes Straightcut reveals that two thirds (67%) of us Brits have embarrassed ourselves whilst drunk with a quarter (25%) admitting it's not a rare occurrence! Less than a third of people (29%) claimed they'd never embarrassed themselves whilst drunk including 4% who have never drunk!
I DIDN'T, DID I?!
From double vision to your swagger turning into a stagger, alcohol obviously has a number of effects. Nearly half (46%) of the population said they had managed to embarrass themselves in front of their partner's or friends' parents and 42% had kissed someone they shouldn't have…hopefully those two statistics are not related!
LET'S GET NAKED
Just fewer than 2 in 5 had suffered heavy memory loss and only very slightly more people had lost their phone or wallet (14%) than had managed to get themselves lost (13%)! There's no doubt that booze loosens our inhibitions but it seems we're more fighters than lovers; Over a quarter (27%) of people had insulted someone they wished they hadn't whilst just one in ten had gotten naked or semi-naked in public!
THE MORNING AFTER THE NIGHT BEFORE
Once we open those blurry eyes and the memories come flooding back, a wry smile can soon be replaced by a look of horror, and once that happens, we start devising plans as to how we can diffuse those blushes. Over a third of people (36%) said they deliberately kept a low profile to avoid their embarrassment, over 1 in 5 had deliberately avoided someone, 15% denied everything and more than 1 in 10 had called in sick to avoid the sniggers. More worryingly, 1% had quit their job or requested a transfer and the same amount dumped their partner so that they wouldn't have to look them in the eye again.
THE ROAD TO SOBRIETY?
The research was commissioned to launch Schweppes Straightcut, a new soft-drink designed as an alternative to alcohol. As well as looking into the embarrassment factor, it also looked into what skills and abilities people felt alcohol reduced. A huge 88% said judgement and 78% speech but only 3 in 10 said dancing ability was reduced! Only 49% of women said that sexual performance was hindered compared to 62% of men!
Notes to Editors:
Research carried out by YouGov from 7th - 11th June 2007 on 2,150 adults in the UK.
'Schweppes' heritage dates back to the 1700s when Jacob Schweppe was credited with perfecting his process for manufacturing the world's first carbonated beverage, mineral water.
In 1783, Schweppe patented his special process for carbonating water, thus J. Schweppe & Company was born. Schweppe's true stroke of genius came from his development of a bottle that could retain the carbonation. This started the soft drinks business.
As the British Empire grew, so did 'Schweppes'. Englishmen, longing for a taste of home, brought 'Schweppes' to distant countries and extended the brand recognition to all corners of the world. 'Schweppes' continued its growth in the midst of two world wars. By the beginning of World War II, Schweppes Ltd. was firmly established as the leading manufacturer of soft drinks in Great Britain.
In 1999, a new logo featuring a distinctive yellow 'Schweppes' banner and flowing bubbles was introduced.
'Schweppes', the Fountain Device, the 196 Graphics, 'Schweppes You Know How' and 'Schweppes Straightcut' are registered trade marks of Atlantic Industries.
Research undertaken by The Coca-Cola Company shows that almost two thirds of 'Schweppes' consumers are in their 30's, and the 30 - 39 age group consumes the highest volume of drinks not only in volume terms but in variety and number of drinking occasions. 64% of Schweppes' brand volume is consumed by adults over 30.
1.25 litre bottles will be available in multiple retailers and 330ml shrink-sleeved glass and 375ml PET instant consumption packs will be available in licensed.
We seem to have quite a few euphemisms for getting drunk; Badgered, Banjaxed, Battered, Befuggered, Bernard Langered, Bladdered, Blasted, Blathered, Blitzed, Blottoed, Boogaloo and Brahms & Liszt. And those are just the ones beginning with B! Whatever you chose to call it, it seems that a hangover will be the least of your worries after a night on the town…
New research released today by Schweppes Straightcut reveals that two thirds (67%) of us Brits have embarrassed ourselves whilst drunk with a quarter (25%) admitting it's not a rare occurrence! Less than a third of people (29%) claimed they'd never embarrassed themselves whilst drunk including 4% who have never drunk!
I DIDN'T, DID I?!
From double vision to your swagger turning into a stagger, alcohol obviously has a number of effects. Nearly half (46%) of the population said they had managed to embarrass themselves in front of their partner's or friends' parents and 42% had kissed someone they shouldn't have…hopefully those two statistics are not related!
LET'S GET NAKED
Just fewer than 2 in 5 had suffered heavy memory loss and only very slightly more people had lost their phone or wallet (14%) than had managed to get themselves lost (13%)! There's no doubt that booze loosens our inhibitions but it seems we're more fighters than lovers; Over a quarter (27%) of people had insulted someone they wished they hadn't whilst just one in ten had gotten naked or semi-naked in public!
THE MORNING AFTER THE NIGHT BEFORE
Once we open those blurry eyes and the memories come flooding back, a wry smile can soon be replaced by a look of horror, and once that happens, we start devising plans as to how we can diffuse those blushes. Over a third of people (36%) said they deliberately kept a low profile to avoid their embarrassment, over 1 in 5 had deliberately avoided someone, 15% denied everything and more than 1 in 10 had called in sick to avoid the sniggers. More worryingly, 1% had quit their job or requested a transfer and the same amount dumped their partner so that they wouldn't have to look them in the eye again.
THE ROAD TO SOBRIETY?
The research was commissioned to launch Schweppes Straightcut, a new soft-drink designed as an alternative to alcohol. As well as looking into the embarrassment factor, it also looked into what skills and abilities people felt alcohol reduced. A huge 88% said judgement and 78% speech but only 3 in 10 said dancing ability was reduced! Only 49% of women said that sexual performance was hindered compared to 62% of men!
Notes to Editors:
Research carried out by YouGov from 7th - 11th June 2007 on 2,150 adults in the UK.
'Schweppes' heritage dates back to the 1700s when Jacob Schweppe was credited with perfecting his process for manufacturing the world's first carbonated beverage, mineral water.
In 1783, Schweppe patented his special process for carbonating water, thus J. Schweppe & Company was born. Schweppe's true stroke of genius came from his development of a bottle that could retain the carbonation. This started the soft drinks business.
As the British Empire grew, so did 'Schweppes'. Englishmen, longing for a taste of home, brought 'Schweppes' to distant countries and extended the brand recognition to all corners of the world. 'Schweppes' continued its growth in the midst of two world wars. By the beginning of World War II, Schweppes Ltd. was firmly established as the leading manufacturer of soft drinks in Great Britain.
In 1999, a new logo featuring a distinctive yellow 'Schweppes' banner and flowing bubbles was introduced.
'Schweppes', the Fountain Device, the 196 Graphics, 'Schweppes You Know How' and 'Schweppes Straightcut' are registered trade marks of Atlantic Industries.
Research undertaken by The Coca-Cola Company shows that almost two thirds of 'Schweppes' consumers are in their 30's, and the 30 - 39 age group consumes the highest volume of drinks not only in volume terms but in variety and number of drinking occasions. 64% of Schweppes' brand volume is consumed by adults over 30.
1.25 litre bottles will be available in multiple retailers and 330ml shrink-sleeved glass and 375ml PET instant consumption packs will be available in licensed.
