Coca-Cola Launches 'Buy A Player' Promotion

£10 Million prize fund up for grabs in Coca-Cola's biggest ever football promotion.

Coca-Cola today gives fans from every single Football League and Scottish Premier League club the fantastic opportunity to increase their clubs transfer fund by launching a brand new on-pack promotion called 'Buy A Player'. With a £10M prize fund on offer, and one in every two packs guaranteed to win, Coca-Cola is hoping that fans get behind their team and start racking up their transfer fund.

From today, anyone buying a promotional bottle or multipack of Coca-Cola or Coke Zero will be in with a chance of winning a prize for their club's transfer fund. Prizes range from 50p all the way up to £100,000. The winners of the £100,000 prizes will also win a personal cash prize of £10,000.

Fans need to simply text in the unique code found on promotional bottles or multipacks to 80094 or enter it at www.coca-cola.co.uk/football. Upon entering, fans will find out instantly if they are winners of money for their club.

Everyone entering the Buy A Player promotion up until February 7th will also be automatically entered into a separate draw for £250,000. The winner will be announced live on Soccer AM on Saturday 10th February 2007.

Steve Cumming, Sponsorship Manager, Coca-Cola Great Britain said: "Buy A Player is our biggest football promotion to date and is set to strengthen our already highly credible association with football. 'Win A Player' was hugely successful but we have tried to make the 'Buy a Player' promotion bigger, better & even more exciting for football fans."

Lord Mawhinney, Chairman, The Football League said: "The 'Buy a Player' promotion gives the supporters of all 72 League clubs the opportunity to raise much needed transfer funds for their teams. I would like to thank Coca-Cola for making such a generous commitment to our clubs and our competition. I'm sure it will be a big hit with fans everywhere."

The launch of 'Buy A Player' follows on from two successful years of the Coca-Cola Win A Player promotion, which received over three million entries and saw fans from two South Coast clubs - Brighton and Southampton - win £250,000 for their respective clubs transfer kitties in 2005 and 2006.

Last year 'Win A Player' gave one main prize of £250K to Southampton fan Chantelle Legg, and two further prizes of £50K to Brentford fan Steven Hearn and Oxford fan Andy Perrin. This year Buy A Player will ensure that every fan is now in with a chance of winning something for their club.


'Coca-Cola' and 'Coke' are registered trade marks of The Coca-Cola Company

Notes to Editors:

• The 'Buy A Player' promotion will be available on 'Coca-Cola' 500ml, 2L, 6 pk, fridge pack (10pk), and 24 pk, as well as 'Coca-Cola Zero' 500ml, 2L, 6pk and fridge pk (10pk).
• To enter, text your unique code and the name of your Football League or Scottish Premier League club to 80094, or visit www.coca-cola.co.uk/football. Standard network rates apply for text messages, typically 10-12p.
• Fans can enter the promotion from 15/01/07. The promotion ends and codes expire on 25/04/07. After 25/04/07 all unredeemed codes will be invalid and cannot be redeemed with this or any other promotion.
• Any fan that enters before midnight on 07/02/07 will also be entered into an additional prize draw to win £250,000 for their club's transfer fund and £10,000 for themselves. The winner will be selected at random from all valid entries in an independently supervised draw and will be announced on Soccer AM on 10/02/07
• The Coca-Cola Buy a Player promotion includes all 'Coca-Cola' Football League and Scottish Premier League clubs.
• 'Coca-Cola' is now into its third season as title sponsor of the Football League.
• 'Coca-Cola' has been investing in football in this country for over 30 years at all levels from grassroots to international tournaments such as the UEFA European Championships and the FIFA World Cup™.