Coca-Cola Brings Festive Sparkle To Christmas Shoppers As Peter Andre Turns Celebrity Busker

Coca-Cola presents Peter Andre as the star becomes Coke's celebrity busker as part of its celebration and sponsorship of London Underground busking spots

For many, music and Christmas go hand in hand and in recognition of this Coca-Cola Great Britain is hosting a once in a lifetime sparkling celebrity treat for festive shoppers. 

For the first time ever Peter Andre, will be partnering with Coke to become their star celebrity busker, in a one-off performance for shoppers at a mystery outdoor Central London location. 

In a rare unplugged live performance, Peter will sing his current single, 'Unconditional', as well as a stunning selection of some of the nation's favourite festive songs, which is sure to get everyone in seasonal good spirits.  The event will help to raise funds and awareness for 95.8 Capital FM's, Help a London Child, which has been running for thirty-four years and has so far raised over £20,000,000 to help London's less advantaged and most vulnerable children and young people. 

This Christmas, as well as running its much loved 'Holidays are Coming' and 'Greatest Gift' TV spots, distributing special Christmas packs featuring the iconic Coca-Cola Sundblom Santa and running a daily 'Greatest Gift' prize draw; Coca-Cola is also hoping to spread a little more Christmas cheer through its sponsorship of London Underground's official busking spots. 

Peter commented: "I love Christmas and everything associated with it so I jumped at the chance to help bring a little extra festive cheer to shoppers.  I can't wait to sing some of the nations favourite and best known Christmas songs and really start feeling Christmassy!" 

Cathryn Sleight, marketing director at Coca-Cola Great Britain, added: "We are delighted that Peter is helping us spread some additional Christmas cheer through his one off performance later this month.  2009 has been a tough year for many people and we know that the festive period is a real opportunity for people to enjoy time with friends and family and music is often an important part of that celebration.  We hope this initiative with Peter, alongside the buskers of London and some of our well loved Christmas ads, can help add a little bit of extra festive magic and cheer this holiday season." 

ENDS

Please Contact SiXPR for more information: Maddie Donnan Maddie@sixpr.com / 020 7908 6450. Nic Rider Nic@sixpr.com / 020 7908 6473.

About Help a London Child

The Capital Christmas Appeal in aid of Help a London Child - 14th to 19th December 2009. 

The Capital Christmas Appeal is an established event in the Capital and charity calendar and last year raised over £170,000 for 95.8 Capital FM's own charity, Help a London Child. Jamie Oliver, Rod Stewart and the Chelsea football team have already donated some incredible prizes to what will be a really special week of programming, celebrity interviews and money can't buy auction prizes. 

95.8 Capital FM's Help a London Child was launched in 1975 by Lord Attenborough CBE.  Over the last thirty-four years, the charity has raised in excess of £20,000,000 and awarded more than 10,000 grants to small groups and charities, working with London's less advantaged and most vulnerable children and young people. Help a London Child is an appeal run by Global Charities (registered charity number 1091657), and relies on fundraising to sustain its work. For further information please visit: www.capitalfm.com/helpalondonchild 

About the Event

Peter Andre's performance will not take place on an official London Underground Busking site.  It will take place above ground in a mystery Central London location yet to be revealed. 

About Coca-Cola

Coca-Cola is sponsoring the London Underground Busking Scheme for four weeks over the festive period.

Coca-Cola remains one of the most successful and innovative brands in the world today. On-going brand and product innovation continues to reinforce this position of leadership in the soft drinks category. 

About London Underground Busking Scheme

The London Underground Busking Scheme has been in existence since 2003 and currently has 240 licensed buskers who perform at 34 busking pitches at 22 stations around the London Underground network. 

The LU Busking Scheme offers up to 170,000 hours of live music each year. Buskers on London Underground are required to meet certain standards at audition before being granted a licence to busk on LU property. The Scheme is free for buskers to join and book pitches.