Coca-Cola Teams Up With Calvin Harris For Summer Campaign
Calvin Harris creates new track 'Yeah Yeah Yeah, La La La' exclusively for the new 'Coca-Cola' ad campaign
'Coca-Cola' and Calvin Harris have come together to record a new track 'Yeah Yeah Yeah, La La La' an upbeat electro-pop tune which will accompany the new 'Coca-Cola summer TV commercial, and is set to be the sound of the summer.
Calvin has written, produced and provided vocals for the track. 'Coca Cola' asked him to create a track that captured the fun, happiness and optimism of summer, using the 'Yeah Yeah Yeah, La La La' phrase as inspiration. The track will also appear on Calvin's next album.
Calvin comments "Initially, I was told that I was to make the anthem of the summer. I've made one before, I made one with Dizzee Rascal, that was clearly the anthem of the summer so I thought I could probably do it again. So I had a shot, I had a couple of goes, playing with happy chords. I took my inspiration from Brian Wilson who once said that Pet Sounds was made entirely of happy sounds, but I came up with a disco record instead."
Calvin adds "The track on the advert's great, just because it fits in so well. We've worked together, me and Dougal, the Director, to tailor the track to the ad rather than just have a random song over the advert. So, yeah, I'm well happy with it."
Guy Duncan, European Creative Director, comments: "Much like hearing Holidays Are Coming at Christmas, with this campaign we're looking to build anticipation and excitement throughout the summer. The upbeat track on the new ad depicts a summery sound which we hope will build positive feeling around the brand over the summer months."
To view the PR toolkit which contains the ad, the Calvin Harris interview and behind the scenes footage from the making of the ad, click here.
To read more about the new 'Coca-Cola' summer campaign under the Open Happiness Umbrella, read our previous press release by clicking here.
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About The Coca-Cola Company
'Coca-Cola', 'Coke' and 'Open Happiness' are trademarks of The Coca-Cola Company. 'Coca-Cola' remains one of the most successful and innovative brands in the world today. On-going brand and product innovation continues to reinforce this position of leadership in the soft drinks category.
For further details please contact: Lisa Brooks at Lexis PR on +44 (0) 20 7908 6549 or lbrooks@lexispr.com
CREDITS
Creative Director - Mother
Art Director - Mother
Copywriter - Mother
Strategists - Mother
Illustrator for outdoor - Ronald Kurniawan
Director/ Production Co - Dougal (Blink)
Producer - Matt Fone (Blink)
Editor - Joe Guest (Final Cut)
Post Production - Julie Evans (MPC)
Flame Artist - Tom Harding - (MPC)
Colourist - Jean Clement - (MPC)
Sound Design - Sam Robson - Sound designer (Factory)
DoP - Alwin Kuchler (Blink)
Line Producer - William Grieve (Big Pictures)
Production Designer - Rick Kofoed - (Big Pictures)
Art Director - Guy Treadgold - (Big Pictures)
Model Maker - Justin Buckingham - (Big Pictures)
Music - composer & recording artist - Calvin Harris (EMI)
