'Coca-Cola Zero' in 'Double-O Heaven' with a Bond partnership with Sony

Coca-Cola Great Britain today announced that it has teamed up its ‘Coca-Cola Zero' brand with Sony Entertainment and the biggest franchise in motion picture history, James Bond 007.

Part of a broader global partnership, this is the first major collaboration for the ‘Coca-Cola Zero' brand on an international stage since its successful launch around the world in 2006. It sees the brand working with the much anticipated 22nd Bond film Quantum of Solace. Produced by Michael G. Wilson and Barbara Broccoli and directed by Marc Forster, Quantum of Solace stars Daniel Craig in his second outing as 007 and will be released first in the UK on 31st October 2008.

Bobby Brittain, Brand Director, Coca-Cola Great Britain, comments: "We're delighted to be involved in this exciting project. The new edgier Bond persona is the ultimate embodiment of the ‘Coke Zero' brand personality, and is expected to deepen the brand's engagement with its core target audience of 20 something men."

The launch of ‘Coca-Cola Zero' - dubbed ‘Bloke Coke' - was the company's biggest brand launch since the arrival of ‘diet Coke' almost twenty five years ago, and this amazing property will help strengthen the iconic brand's position as the third ‘Coca-Cola' alongside ‘Coca-Cola' and ‘diet Coke'.

‘Coca-Cola Zero' will be supporting the film release with a through-the-line advertising campaign alongside promotional and on-pack marketing initiatives across a number of global markets.

ENDS

Notes to editors:

‘Coca-Cola', ‘Coca-Cola Zero', ‘Coke Zero' and ‘diet Coke' are registered trademarks of The Coca-Cola Company.

For further information contact: Jess Silver - 020 7908 6545 or jsilver@lexispr.com. Lisa Pearson - 020 7908 6526 or lpearson@lexispr.com

The Coca-Cola Company The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 450 sparkling and still brands. Along with Coca-Cola, recognized as the world's most valuable brand, the Company's portfolio includes 12 other billion-dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid and Georgia Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of 1.5 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our Web site at www.thecoca-colacompany.com.

EON Productions EON Productions/Danjaq, LLC, is owned by the Broccoli family and has produced twenty two James Bond films since 1962, including QUANTUM OF SOLACE. The James Bond films, produced by Michael G. Wilson and Barbara Broccoli, make up the longest running franchise in film history and include the recent blockbuster films GoldenEye, Tomorrow Never Dies, The World is Not Enough, Die Another Day and Casino Royale. EON Productions and Danjaq LLC, are affiliate companies and control all worldwide merchandising of the James Bond franchise.

About Columbia Pictures Columbia Pictures, part of the Columbia TriStar Motion Picture Group, is a Sony Pictures Entertainment company. Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America (SCA), a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in 67 countries. Sony Pictures Entertainment can be found on the World Wide Web at http://www.sonypictures.com.

About Metro-Goldwyn-Mayer Inc. Metro-Goldwyn-Mayer Inc. is an independent, privately-held motion picture, television, home video, and theatrical production and distribution company. The company owns the world's largest library of modern films, comprising approximately 4,000 titles, and over 10,400 episodes of television programming. Its film library has received 208 Academy Awards(R), one of the largest award-winning collections in the world, and includes numerous successful film franchises including James Bond, Pink Panther and Rocky. MGM is owned by an investor consortium comprised of Sony Corporation of America, Providence Equity Partners, Texas Pacific Group, Comcast Corporation and DLJ Merchant Banking Partners. For more information, visit www.mgm.com.