Fanta, Sprite And Dr Pepper Launches National Sampling Campaign
Mobile phone vouchers allow instant participation
Coca-Cola Great Britain has launched a mobile voucher scheme, provided by PayPoint and i-movo, to allow consumers to try a free 500ml bottle of 'Fanta', 'Sprite' or 'Dr Pepper'.
Consumers visiting any of the planned 10,000 participating retailers will see point-of-sale display materials inviting them to take part by sending a text message. They will then receive a text-message voucher that can be exchanged immediately, via the PayPoint terminal in each store, for a free 500ml bottle of 'Fanta', 'Sprite' or 'Dr Pepper'. Each consumer may request up to five vouchers but only one per day. Each participating store will take part in the promotion for a period of four weeks.
Zoe Howorth, of Coca-Cola Great Britain, said "PayPoint and i-movo create a national marketing network that allows us to activate promotions in the Impulse channel across both independent and branded retailers. As each i-movo voucher is validated online, this offers us complete security and allows us to measure the results in real-time. Consequently, we can drive high levels of engagement with our target consumers at the point-of-sale which is where the majority of purchase decisions are made in this category. Encouraging consumers to try these three products free-of-charge is an important first step in creating a long-term relationship with them."
i-movo is the only secure digital voucher system using existing PayPoint payment technology deployed across a wide-range of retailers and used daily by many brands. According to David Tymm, CEO at i-movo "When retailers accept one of our vouchers, they get paid automatically by PayPoint in a week or less without any voucher-counting or form-filling. Our system is very easy for both brands and retailers to use, with minimal effort on their part."
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For further information please contact:
Coca-Cola Great Britain Press Office. 020 8237 3782. gbpressoffice@eur.ko.com
i-movo/PayPoint. David Tymm. i-movo Limited. 0207 960 2571 or 0780 319 8487. info@i-movo.com
PayPoint Press Office. 020 7100 9999. paypoint@mischiefpr.com
Notes to Editors:
'Coca-Cola' remains one of the most successful and innovative brands in the world today. On-going brand and product innovation continues to reinforce this position of leadership in the soft drinks category. In 2008 'Coca-Cola' trade mark had a fantastic year with retail sales growing by 3.6% to £514.5 million and this year in January 2009 the brand experienced the best January to date. The My Coke portfolio (which includes 'Coca-Cola', 'diet Coke' and 'Coca-Cola Zero') in 2008 had a total revenue of £970m. The cola sector as a whole is a huge part of the £6bn soft drinks category and is worth £1.3bn in retail sales. Meanwhile, 'Coco-Cola Zero', which has been hailed as the biggest NPD launch in over 20 years, is now worth £56.2m. (Source AC Nielsen).
'Fanta' and 'Sprite' are registered trade marks of The Coca-Cola Company.
'Dr Pepper' is a registered trademark of DP Beverages Limited.
About i-movo:
i-movo is a private company jointly owned by private individuals and David Tymm, who is also CEO. The company was established in 2003 to develop technology and processes to distribute digital vouchers with redemption using existing retail infrastructure. i-movo vouchers can be accepted at over 35,000 retailers across the UK using existing payment terminals already installed at these locations. With over thirty campaign credits since inception, i-movo Secure Digital Vouchers have been used by Associated Newspapers for the Evening Standard Eros Card and the Daily Mail/Mail on Sunday, BP for Wild Bean Cafe, Express Newspapers, the Financial Times, News International for the Times & Sunday Times, The Sun and the News of the World and Nike for their Midnight Madness events.
