Coca-Cola Sponsors Summer Series At Somerset House As Part Of 2009 Open Happiness Summer Campaign

'Coca-Cola' to sponsor London's top outdoor music event, including performance by Calvin Harris, creator of the Open Happiness ad soundtrack 'Yeah Yeah Yeah, La La La'  

'Coca-Cola' announced today its headline sponsorship of this year's Summer Series at Somerset House. The sponsorship activity comes under the Summer 2009 'Open Happiness' campaign, which has seen 'Coca-Cola' collaborate with Calvin Harris on its latest ad. 

Sponsorship of the Summer Series is the latest high profile music venture for 'Coca-Cola', that has previously seen partnerships with iconic figures from the worlds of both music and culture, such as Peter Blake and Matthew Williamson. Recent collaborations have include a projects with Cee-Lo, Brendon Urie and Travis McCoy to create an exclusive single for the 'Open Happiness' ad campaign, and most recently with Calvin Harris to create the track 'Yeah Yeah Yeah, La La La' which is currently on TV as the soundtrack to the 'Coca-Cola' summer ad. 

The events run from Thursday 9^th to Monday 20^th July, with Calvin Harris playing on the final night. The line up for 2009 includes Lily Allen, Grace Jones, Super Furry Animals and The Enemy among others. The partnership between 'Coca-Cola' and Somerset House was put together by Big Fish, the leading live music commerce agency. 

Cathryn Sleight, Marketing Director of Coca-Cola Great Britain comments; " 'Coca-Cola' has a heritage of involvement and support of music; we are delighted to be presenting the Summer Series and hope it will be an enjoyable and inspiring series of events for music lovers."

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For more enquiries please contact: Ruth Barley, SiX PR, 0207 9086451/ ruth@sixpr.com 

About The Coca-Cola Company

'Coca-Cola', 'Coke' and 'Open Happiness' are trademarks of The Coca-Cola Company. 'Coca-Cola' remains one of the most successful and innovative brands in the world today.  On-going brand and product innovation continues to reinforce this position of leadership in the soft drinks category.