20 March 2008
'Fanta' Launches Major New 'Want It Win It' On-Pack Promotion In Conjunction With Play.Com
Coca-Cola Great Britain (CCGB) is launching an exciting new on-pack promotion for the 'Fanta' brand, in partnership with Play.com, the UK's favourite online entertainment retailer, which focuses around the core idea that 'Fanta' inspires play into the world. The promotion, which will run for 12 weeks, goes live on the 7th April and is part of an integrated communications campaign, which kicked off in February on national TV.
'Fanta' has teamed up with Play.com to offer participants the chance to win a range of playful prizes every 15 minutes, from games consoles, digital cameras, mobile phones, MP3 players to DVD's. There will be 48 amazing prizes to be won every day between 10am and 10pm that tap into teens' key passions.
The new on-pack promotion will feature bespoke packaging designed by Epoch, where consumers can discover a unique promotional code, which will be situated under all ringpulls on 330ml promotional cans and on the reverse of the label on 500ml bottles. The unique codes will be available across 'Fanta' Orange, 'Fanta' Orange Zero, 'Fanta' Fruit Twist, 'Fanta' Icy Lemon, 'Fanta' Still Orange Tropical and 'Fanta' Still Orange Citrus variants.
To enter, participants simply text-in or enter their unique nine digit code online at www.fanta.co.uk where they will be immediately entered into a prize draw. After their first entry, all participants* will receive a free 'Fanta' game for their mobile and after their second entry all participants will receive a £5 money off voucher to use at Play.com.
Cathryn Sleight, Marketing Director, CCGB said: "The focus for 2008 is about raising the awareness of 'Fanta' and the new variant 'Fanta' Still amongst teens and gatekeepers and really involve them again in the brand. This new promotion is ideal to drive teen engagement around their key passions and build excitement by giving them the chance to win exciting prizes on a daily basis."
The promotional concept was created by BD Network, who, as part of the campaign, negotiated the prize partnership with Play.com. AKQA designed the promotional microsite and the Fanta mobile game.
* The mobile game is only available on certain mobile phones and for entrants with a valid mobile number
Notes to Editors:
'Fanta' is a registered trade mark of The Coca-Cola Company.
'Fanta' has teamed up with Play.com to offer participants the chance to win a range of playful prizes every 15 minutes, from games consoles, digital cameras, mobile phones, MP3 players to DVD's. There will be 48 amazing prizes to be won every day between 10am and 10pm that tap into teens' key passions.
The new on-pack promotion will feature bespoke packaging designed by Epoch, where consumers can discover a unique promotional code, which will be situated under all ringpulls on 330ml promotional cans and on the reverse of the label on 500ml bottles. The unique codes will be available across 'Fanta' Orange, 'Fanta' Orange Zero, 'Fanta' Fruit Twist, 'Fanta' Icy Lemon, 'Fanta' Still Orange Tropical and 'Fanta' Still Orange Citrus variants.
To enter, participants simply text-in or enter their unique nine digit code online at www.fanta.co.uk where they will be immediately entered into a prize draw. After their first entry, all participants* will receive a free 'Fanta' game for their mobile and after their second entry all participants will receive a £5 money off voucher to use at Play.com.
Cathryn Sleight, Marketing Director, CCGB said: "The focus for 2008 is about raising the awareness of 'Fanta' and the new variant 'Fanta' Still amongst teens and gatekeepers and really involve them again in the brand. This new promotion is ideal to drive teen engagement around their key passions and build excitement by giving them the chance to win exciting prizes on a daily basis."
The promotional concept was created by BD Network, who, as part of the campaign, negotiated the prize partnership with Play.com. AKQA designed the promotional microsite and the Fanta mobile game.
Ends
* The mobile game is only available on certain mobile phones and for entrants with a valid mobile number
Notes to Editors:
- This promotion is only open to consumers aged 12 years or over. Entrants under the age of 16 require permission from a parent or guardian to enter
- All winners will need to open up a Play.com account to claim their prize
- All winners will be notified by text or email message, dependent on their method of entry
- All prizes must be claimed by midnight on 31/12/08
- All prizes will be delivered within 28 days of being claimed on-line
- Play.com was founded in 1998 and is currently the 4th largest private UK e-tailer
'Fanta' is a registered trade mark of The Coca-Cola Company.
