Glacéau Vitaminwater® Brings Some Cheeky Colour To Britain This Summer
the streets of britain will be gloriously colourful this summer as glacéau vitaminwater® helps millions of us on-the-go brits get more of the vitamins and hydration we need to get through the long (and if we're lucky hot and sunny too) summer days.
from 15 june a rather colourful summer campaign oozing humour, cheekiness and glacéau vitaminwater® attitude and love will appear across some of the nation's most iconic outdoor media sites, billboards, special builds and innovative digital formats.
the campaign breaks in 17 key cities across gb (w/c 15 june), from london to liverpool and bristol to edinburgh. the six week campaign will focus on simple impactful rainbows of colour and cheeky slogans with bags of glacéau-ittude bringing to life both the brand personality and showcasing each of the six delicious flavours (and unique blend of functionality) in the range.
innovative digital formats will tailor communications to each location and individual consumers, while one of london's most iconic landmarks, the imax, will brighten up londoners' days with the vibrant glacéau rainbow. in addition a nation-wide young design initiative will see an artistic interpretation of the brand campaign take over a statuesque london billboard at cordy house in 'too cool for school' shoreditch.
squads of glacéau tasting vehicles (aka gtvs) will be on the roads of britain's cities over the summer hydrating people on-the-go with new york's original, great tasting enhanced water at key events across gb and throughout the festival season.
phillippa classey, glacéau vitaminwater® said "this summer we're going to be painting glacéau rainbows in cities across GB, brightening up peoples' day and making them smile in the current climate!"
glacéau vitaminwater is more than just a low calorie, great tasting active lifestyle drink, only one year on from launch it has become a firm favourite with those in the know and is constantly 'spotted' in the hands of our favourite celebs. but it's just not the celebs that are loving it, each of the six different glacéau vitaminwater® has a specific purpose to get you through the day and us brits are enjoying glacéau vitaminwater® on the go, at work, with their meals and when we're having fun.
you can expect it find it at locations across the uk, from your local delis to supermarkets.
there are six great tasting varieties power c, essential, spark, multi-v, revive, defense.
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for further information please contact: nina bautista or emma cray at exposure on 020 7907 7194/154 or email nina.bautista@exposure.net or emma.cray@exposure.net
note to editors:
glacéau vitaminwater® was acquired by the coca-cola company in may 2007 and launched in gb in may 2008. glacéau vitaminwater® is specially formulated to help people on-the-go get more of the vitamins and hydration they need to get through the day.
it all started in 1996, the year ebay® first appeared; prince charles and diana, princess of wales, got divorced; england hosted euro '96 and germany won. meanwhile, in new york city, an adventurer, gadabout and humble genius named j. darius bikoff was being pummeled by the one-two punch of raging thirst. heading to a yoga class, bikoff was feeling run-down and gobbled a vitamin c wafer and chased it with a swig of water. the combination of flavour and vitamins inspired bikoff to develop and launch glacéau vitaminwater®, enhanced water that contains valuable nutrients.
bikoff's vision changed the beverage industry forever as he first created the enhanced water category, and then went on to build glacéau as one of the most successful beverage brands in the us. ten years later in june 2006, advertising age named glacéau vitaminwater® as one of the ten products and services "that rocked the world in the past decade" alongside blackberry® and google®.
'glacéau vitaminwater' is a registered trademark of energy brands, inc.
