GLACÉAU vitaminwater® to arrive in GB this summer

The hugely successful GLACÉAU vitaminwater® brand is set to arrive in GB this summer.

GLACÉAU vitaminwater, the original, great-tasting enhanced water from New York, is specially formulated to help people on-the-go get more of the vitamins and hydration they need to get through the day. Now for the first time, six refreshing and great tasting GLACÉAU vitaminwater varieties will be available over here this summer. Each GLACÉAU vitaminwater variety contains valuable nutrients and is made with spring water.

Cathryn Sleight, Marketing Director, Coca-Cola GB said: "We are very excited about giving people in Britain the chance to drink this fantastic and great-tasting product this summer. We believe that GLACÉAU vitaminwater is a very special brand and will be as popular here, as it has become in the US since it was launched eight years ago."

Acquired by The Coca-Cola Company in May 2007, it will be the first time GLACÉAU vitaminwater will be available in Europe.


Notes to Editors
it all started in 1996, the year ebay® first appeared; prince charles and diana, princess of wales, got divorced; england hosted euro '96 and germany won. meanwhile, in new york city, an adventurer, gadabout and humble genius named j. darius bikoff was being pummeled by the one-two punch of raging thirst. heading to a yoga class, bikoff was feeling run-down and gobbled a vitamin c wafer and chased it with a swig of water. the combination of flavour and vitamins inspired bikoff to develop and launch glacéau vitaminwater®, enhanced water that contains valuable nutrients.

bikoff's vision changed the beverage industry forever as he first created the enhanced water category, and then went on to build glacéau as one of the most successful beverage brands in the US. ten years later in june 2006, advertising age named glacéau vitaminwater as one of the ten products and services "that rocked the world in the past decade" alongside blackberry® and google®.


'GLACÉAU vitaminwater' is a registered trademark of Energy Brands, Inc.