'Go for Gold' this summer with Coca-Cola Great Britain's latest promotion
To celebrate its 80th year of sponsoring the Olympic Games, Coca-Cola Great Britain (CCGB) is launching a better-than-ever on-pack promotion across the three core brands ‘Coca-Cola', ‘Coca-Cola Zero' and ‘diet Coke', together worth an enormous £944 million in retail sales.
The Olympic Games on-pack promotion will give consumers the chance to realise their dreams by winning one amazing ‘Dream Experience', every day throughout August. These money can't buy prizes are in six popular prize areas - travel, entertainment, gaming, fashion, sport and music. Prizes will range from a two week stay with a 21st century eco-tribe in Fiji, spending the day as a stylist behind the scenes at a fashion shoot and a once-in-a-lifetime trip to Antarctica, exploring the South Pole. There are Tango and flamenco dance classes in Madrid, the chance to live like a movie star for a day with premiere tickets, an after show party and film studio tour and a trip to the British Bobsleigh Championships 2008 in Italy in November, with exclusive behind the scenes access and an adrenaline fuelled bobsleigh run with the British team.
The ‘Win a Dream Experience' promotion will run on all 500ml ‘Coca-Cola', ‘Coca-Cola Zero' and ‘diet Coke' single packs. Consumers can participate in the promotion by entering the Coke Zone Code on packs into the Coke Zone website via www.coca-cola.co.uk or by SMS. Consumers who enter will also be able to use their Coke Zone points for Olympic themed digital rewards and downloads.
This campaign will be supported by a £2.5 million plus marketing campaign, beginning on the 21st July and including TV, radio and outdoor advertising. Engaging POS materials will also be available to increase on-shelf standout.
The promotion will run on all 500ml ‘Coca-Cola', ‘Coca-Cola Zero' and ‘diet Coke' singles packs. Special Olympics Graphics will feature on 330ml single cans, multi-pack cans and 2 Litre bottles of ‘Coca-Cola', ‘Coca-Cola Zero' and ‘diet Coke' for 4 weeks beginning the 1st August 2008.
- Ends -
‘Notes to Editors':
The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 450 sparkling and still brands. Along with ‘Coca-Cola', recognized as the world's most valuable brand, the Company's portfolio includes 12 other billion dollar brands, including ‘Diet Coke', ‘Fanta', ‘Sprite', ‘Coca-Cola Zero', ‘glaceau vitaminwater', ‘Powerade', ‘Minute Maid' and ‘Georgia Coffee'. Globally, it is the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of 1.5 billion servings a day. With an enduring commitment to building sustainable communities, the Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate.
For more information about the Company, please visit the website at www.thecoca-colacompany.com.
