'Coca-Cola' Launches Europe's Largest Ever Music Promotion With iTunes

'Coca-Cola' announced that it is teaming with iTunes on Europe's biggest music promotion ever, spanning 17 European countries and running from May until the end of August.

As part of the promotion, 'Coke' and iTunes will give away songs from the iTunes Store (www.itunes.com) in over 2 billion promotional packs of 'Coca-Cola', 'diet Coke' and 'Coke' Zero this summer.

"'Coca-Cola' has a long and rich heritage in music, from memorable advertising tracks to grassroots support to big live events. In Summer 2006 we started an innovative new partnership with iTunes," said Chris R. Burggraeve, group marketing director for the European Union Group.

"Coke+iTunes aims to reinvent the ways young people create, listen to, and experience music every day. Thanks to Coke+iTunes, European youth will enjoy this Summer 2007 the biggest pan European music experience ever. And what better way to build bridges among European cultures than through music?"

"iTunes is the world's most popular online music store selling 58 songs every second at a rate of 5 million tracks a day," said Eddy Cue, Apple's vice president of iTunes. "We've already had great success working with 'Coca-Cola' over the past year and this new pan-European initiative gives music fans across Europe the ability to download free music all summer long."

For more information on Coca-Cola Great Britain visit www.coca-cola.co.uk
For more information on Coke+iTunes promotion visit www.coca-cola.co.uk/music

Notes to Editors:
'Coca-Cola', 'Coke', 'diet Coke' and 'diet Coca-Cola' are registered trade marks of The Coca-Cola Company.