Lilt Is Back With A Totally Tropical Makeover....

New packaging, new creative, new daytime TV Sponsorship.... 

Coca-Cola Great Britain (CCGB) is relaunching the ‘Totally Tropical Taste' of ‘Lilt' this summer with a packaging overhaul, a bumper bundle of new creative executions and a strong summer TV sponsorship. 

The media sponsorship with ITV2, secured by Vizeum, consists of a range of ten-second bumper spots, featuring the new ‘spokesbird' for the brand, the ‘Lilt' Parrot. 

As the brainchild of the creative team at Mother, the new creative captures the essence of the brand's heritage with a new ‘lilting' tropical soundtrack and voiceover by comedian ‘Slim'. 

Also getting a refresh is the ‘Lilt' packaging. The design team at Epoch have elevated the ‘Totally Tropical Taste' positioning of the brand, and it has become the key differentiator, setting the tone of voice for the brand's design. More than just a graphic component, ‘Totally Tropical Taste' is fundamental to the look and feel of ‘Lilt' setting it apart from its competitors. 

The reinvigorated pack design appears across the brand product range - on 330ml cans, 500ml and 2 litre bottles.  The logo sits on a backdrop of blue Caribbean skies, revitalising the famous ‘Totally Tropical Taste' brand ethos.  The prominent use of fruit visuals brings the fusion of fruit ingredients front of mind  whilst the vibrant carnival style colours and style enhance the ‘Caribbean culture' philosophy. 

Cathryn Sleight, Marketing Director at Coca-Cola Great Britain, adds: ‘We are excited to support ‘Lilt' in the Summer 2008. We believe the new creative executions harness the Totally Tropical heritage of the brand in a current, playful and entertaining way. We believe our media sponsorship will have great reach and will serve us well in reawakening the latent love that people have for the brand.'

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