Making an Informed Choice

Increasingly, we all want to know more about what goes into the food and drink we consume. That's why Coca-Cola Great Britain (CCGB) has introduced new, easy to read, easy to understand nutritional labels on all of its products.

In addition, Coca-Cola Great Britain is committed to providing its consumers with a diversity of drinks to suit their different needs. This ensures that everyone can make a choice about what drinks are right for them and their families.

CCGB provides easy to understand 'Guideline Daily Amount' (GDA) labelling on all of its drinks. So, anybody wanting to know how many calories, how much sugar, fat, saturated fat and salt is in a drink from Coca-Cola Great Britain, can now find out at a glance simply by looking on the front of the label. These labels also illustrate the percentage of a GDA that each drink represents and how much of a particular drink is contributing to their diet. Because everyone is different, any nutritional information can only be a guide.

With regards to portion size, Coca-Cola Great Britain depicts an appropriate single portion as a 250ml glass on all product labels - this is highlighted on bottles sized 500ml and above (see illustrations below).


Consumers will also find clear messages such as 'sugar free' and 'zero added sugar' on relevant products, as well as messages on juice brands such as 'Minute Maid' 100% pure squeezed orange juice that highlights how a single 250ml glass counts as one of your five daily portions of fruit and vegetables. Of course a full list of ingredients is also included on the label.

As well as clear labelling, to help people make informed choices about what they drink, Coca-Cola Great Britain also provides a free-phone consumer care-line and a website where people can find out more information about their drinks quickly and accurately. The number to call for any question or comment about a product is 0800 227711 or visit: http://www.coca-cola.co.uk/yourhealth/.

Notes to Editors:

• Coca-Cola Great Britain (CCGB) is a subsidiary of The Coca-Cola Company (TCCC), the third largest bottled water producer in the world and owner of the Coca-Cola trade mark globally as well as over 400 other brands. CCGB is responsible for marketing 20 brands (over 100 products) in Great Britain, developing new brands and extending existing brands.
• First invented in Covington, Georgia by John Pemberton, 'Coca-Cola' has grown into a very important British business and now employs over 4,500 people in six factories spread across the UK, with our Wakefield factory the biggest soft drinks factory in the world.
• CCGB is committed to reducing the amount of packaging materials used in the production of its drinks whilst retaining high standards of quality and performance to give consumers what they want. CCGB currently recycles over 90% of the waste from its manufacturing sites in the UK and remains focused on working to minimise its impact through research and new technologies to reduce the environmental effect of manufacturing and equipment.
• 'Coca-Cola', 'Coke' and 'Minute Maid' are registered trade marks of The Coca-Cola Company.