Olympic sponsor 'Coca-Cola' goes for gold this summer - and beyond
This month heralds Coca-Cola Great Britain's 80th anniversary as sponsor of the Olympic Games, and to mark the occasion Coca-Cola Great Britain is celebrating with the release of a limited-edition original glass bottle to commemorate the Olympic Games handover to London, as well as an exciting on-pack promotion.
Olympic Games Handover to London 2012
Coca-Cola Great Britain is launching a limited edition Olympic Games glass bottle to commemorate the 2012 handover to London. The unique image, created by renowned London-based photographer Rankin, kicks-off the countdown to London 2012. Rankin's image of two hands passing a white rose between them stems from a combination of the positive spirit of ‘Coca-Cola' and the exciting journey London is set to embark on ahead of 2012.
Cathryn Sleight, Marketing Director for Coca-Cola Great Britain, adds: "'Coca-Cola' has had a long standing partnership with the Olympics, dating back for over 80 years. With such heritage it's wonderful that Rankin has created such a powerful and evocative image on the iconic ‘Coca-Cola' glass bottle which symbolises the spirit, excitement and anticipation of the 2012 games."
Summer 2008 Olympic Games on-pack promotion
In addition, the ‘Win a Dream Experience' on-pack activity is running across all 500ml single packs of ‘Coca-Cola', Coca-Cola Zero' and ‘diet Coke' single packs, and is part of an integrated communications campaign worth over £2.5 million. This latest promotion offers participants the chance to bring their dreams to life, with money-can't-buy prizes which tap into consumers' key passions - travel, entertainment, gaming, fashion, sport and music. There is one amazing ‘Dream Experience' up for grabs every day throughout August, ranging from flamenco lessons with an expert in Madrid, to training as a Astronaut at Space Odyssey in Florida, to the chance to explore the South Pole.
The ‘Win a Dream Experience' promotion is also supported by Olympic Games graphics on 330ml single cans, multi-pack cans and 2 Litre bottles. A unique promotional code can be found on the packs, and consumers can simply text in or enter their unique code online at the Coke Zone website via www.coca-cola.co.uk. CCGB is encouraging further consumer engagement with Coke Zone by offering participants the opportunity to use their Coke Zone points for Olympic-themed digital rewards and downloads.
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Notes to Editors:
The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 450 sparkling and still brands. Along with ‘Coca-Cola', recognized as the world's most valuable brand, the Company's portfolio includes 12 other billion dollar brands, including ‘Diet Coke', ‘Fanta', ‘Sprite', ‘Coca-Cola Zero', ‘glaceau vitaminwater', ‘Powerade', ‘Minute Maid' and ‘Georgia Coffee'. Globally, it is the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of 1.5 billion servings a day. With an enduring commitment to building sustainable communities, the Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about the Company, please visit the website at www.thecoca-colacompany.com.
