'Relentless' is now extending its range with the introduction of Inferno

Since launching in February 2006, 'Relentless' has established itself as an evolution in the energy drink market; offering top end performance at a great price as well as supporting athletes and their artistry across core action sports.

This August, 'Relentless Inferno' will launch into the energy drink market. Delivering just the same 'No Half Measures' attitude as its 'Relentless Origin' stable-mate in a 500ml volume can - but with a fantastic fruit flavour - 'Inferno' offers a fresh alternative for energy drink fans.

Given the 'Relentless' target market of men aged 18-40, there is a huge desire for the fruit flavoured 'Relentless Inferno'. This new taste will provide a fresh audience with the opportunity to experience and enjoy the 'Relentless' spirit. Research has revealed that demand for new flavours is high.

'Relentless' is an energy drink that gives you the stamina, focus and drive you need, when you need it. Inspired by the territory where action sports meets modern punk rock music, particularly the training ground grind that exists at the heart of these cultures. Here there are no shortcuts. Here athletes and professionals who are serious about mastering their skills, who live and suffer for their art on a daily basis. These participants recognize that you get out what you put in and in this respect energy and a No Half Measures approach is key to powering them in their obsessions.

Only the athletes who could prove their obsession, stamina and white-hot talent - those who showed the No Half Measures attitude and artistry for all to see - have been invited to come to ride for Team Relentless and in doing so, been given a platform to tell their story. This year saw the 'Relentless' sponsored riders rip up the competition and claim the podium honours - from the unstoppable Relentless Suzuki motocross and road racing teams (the later were recent winners of the Superstock Class at the Isle Of Man TT) to the BMX protégé Mark Webb; who will be representing the UK in the summer X Games (August 2007). Next year will see the Relentless Team Riders continue in their suffering for their art and the unstoppable quest for glory at all cost...

Sean Uprichard, Head of Marketing: "'Relentless' has been accepted as the drink for those who suffer for their art and who will accept No Half Measures on a daily basis - especially across the core action sport sector. We have recognised among our market a need to add another taste variation, and by introducing 'Inferno' we are providing fans another option of energy drink to choose. This new flavour will also encourage a new audience to experience the brand, increasing our amazing growth in the energy drink market."

The 'Relentless' range has been designed to satisfy the performance and energy needs of the 18-35s. Sold in a 500 ml can, it is a great tasting carbonated mixed fruit flavoured drink with caffeine. Prices will range from £1-09 to £1-79 for a 500ml can.

Notes to Editors:
'Relentless' is formulated using key active ingredients and vitamins associated with energy performance (sugar, caffeine, taurine, guarana, glucoronolactone, vitamins B3 & B5.)

Further information, updates and breaking news are available at:
www.relentlessenergy.com
www.relentlesscore.com
www.myspace.com/nohalfmeasures