15 May 2007
Wayne Rooney & 'Coca-Cola' Launches Search For The Best Street Footballers
England and Manchester United Superstar Wayne Rooney is set to launch 'Coca-Cola' Street Striker - a huge online competition to find the UK's best street footballers.
The competition, developed by M&C Saatchi Sport & Entertainment and AKQA, will see 13 to 18 year olds challenged to film their street football skills and upload them on to a designated web site. The best 50 entries, as chosen by Wayne Rooney and a panel of judges, plus a friend will be invited to play in a once in a lifetime game of street football with Rooney this coming August.
'Coca-Cola' Street Striker is being launched via an online campaign which will include a viral film as well as editorial media partnerships with MySpace, MTV UK and The Sun.
Wayne Rooney has always been a keen street footballer and is looking forward to leading the search. Rooney says, "I used to play loads of street football when I was younger and I'm looking forward to taking on the winners when we meet up in August. I think everyone should get out to the park or wherever it is safe and have a kick-about whenever they can!"
Steve Cumming, Head of Sponsorship, Coca-Cola GB , said: "Even the greatest players start out by kicking a ball around with friends on a street. 'Coca-Cola' Street Striker gives today's street footballers the chance to show off their skills to a massive audience. It's yet another sign of our commitment to the beautiful game!"
'Coca-Cola' has supported football at all levels from grassroots to the FIFA World Cup™ for over 30 years and. CCGB recently announced the renewal of its hugely successful sponsorship of The Football League and is an official sponsor of UEFA Euro 2008.
'Coca-Cola' is a registered trade mark of The Coca-Cola Company
The competition, developed by M&C Saatchi Sport & Entertainment and AKQA, will see 13 to 18 year olds challenged to film their street football skills and upload them on to a designated web site. The best 50 entries, as chosen by Wayne Rooney and a panel of judges, plus a friend will be invited to play in a once in a lifetime game of street football with Rooney this coming August.
'Coca-Cola' Street Striker is being launched via an online campaign which will include a viral film as well as editorial media partnerships with MySpace, MTV UK and The Sun.
Wayne Rooney has always been a keen street footballer and is looking forward to leading the search. Rooney says, "I used to play loads of street football when I was younger and I'm looking forward to taking on the winners when we meet up in August. I think everyone should get out to the park or wherever it is safe and have a kick-about whenever they can!"
Steve Cumming, Head of Sponsorship, Coca-Cola GB , said: "Even the greatest players start out by kicking a ball around with friends on a street. 'Coca-Cola' Street Striker gives today's street footballers the chance to show off their skills to a massive audience. It's yet another sign of our commitment to the beautiful game!"
'Coca-Cola' has supported football at all levels from grassroots to the FIFA World Cup™ for over 30 years and. CCGB recently announced the renewal of its hugely successful sponsorship of The Football League and is an official sponsor of UEFA Euro 2008.
- Ends -
'Coca-Cola' is a registered trade mark of The Coca-Cola Company
