14 May 2007
The Ultimate Drinking Experience, Inspired By 'Schweppes' Know How
The iconic adult soft drinks brand 'Schweppes' follows up last year's successful return to advertising with the launch of a new radio campaign. This advert will promote 'Schweppes' 'Straightcut', its new adult soft drink proposition, as part of a through - the - line campaign, which will include television advertising.
Launching mid-May, the 20 and 40 second advertising spots will feature the voices of talented BBC comedians Nicholas Burns, Daisy Haggard, Ben Crompton and Laura Solon, fresh from their success in the sketch comedy show 'Man Stroke Woman'. Also appearing are future Edinburgh success stories Dan Skinner and Tom Verrall.
The adverts adopt a humorous take on the embarrassing situations, not to mention hangovers, which are avoided after a night spent drinking 'Schweppes' 'Straightcut'. 'Schweppes' 'Straightcut' is a new adult soft drink offering, a refreshing, adult alternative to both alcohol and traditional carbonated soft drinks, which tend to be aimed at a younger market.
Created by leading advertising agency Mother, the radio campaign positions 'Schweppes' as the definitive adult soft drink range, utilising the brand strapline 'Sch…You Know How', conceived for last year's campaign. The adverts will also run at key times throughout the year.
Three executions of television advertising will showcase ordinary people enjoying drinks in extraordinary ways inspired by the 'Schweppes' 'Know How'. The quirky ads feature a memorable and upbeat soundtrack from 1943, 'Cocktails for Two' by Spike Jones and The City Slickers; a musical collective renowned for its originality and satirising of hillbilly music.
The broadcast campaign is part of a through-the-line campaign which includes product innovation and media support. The program will confirm 'Schweppes' longstanding experience in the world of adult drinking and mixing, whilst establishing the brand within the adult soft drink category.
Cathryn Sleight, Marketing Director, Coca-Cola GB says;
"Building on the brand's fantastic mixer heritage, 'know how' and confirmed popularity amongst adults, 'Schweppes' is in a great position to evolve from being the ultimate mixer specialist into the definitive adult soft drinks brand for 30-somethings. Our research demonstrates the growing interest in the adult soft drinking sector and the consumer need for a soft drink designed to appeal to adult palates and tastes. 'Schweppes' 'Straightcut' is an answer to a clear demand from the 30-something market and fulfils our aim to broaden Coca-Cola Great Britain's offering in everyday adult refreshment and showcase our ongoing innovation."
Notes to Editors:
'Schweppes' heritage dates back to the 1700s when Jacob Schweppe was credited with perfecting his process for manufacturing the world's first carbonated beverage, mineral water.
In 1783, Schweppe patented his special process for carbonating water, thus J. Schweppe & Company was born. Schweppe's true stroke of genius came from his development of a bottle that could retain the carbonation. This started the soft drinks business.
As the British Empire grew, so did 'Schweppes'. Englishmen, longing for a taste of home, brought 'Schweppes' to distant countries and extended the brand recognition to all corners of the world. 'Schweppes' continued its growth in the midst of two world wars. By the beginning of World War II, Schweppes Ltd. was firmly established as the leading manufacturer of soft drinks in Great Britain.
In 1999, a new logo featuring a distinctive yellow 'Schweppes' banner and flowing bubbles was introduced.
'Schweppes', the Fountain Device, the 196 Graphics, 'Schweppes You Know How' and 'Schweppes Straightcut' are registered trade marks of Atlantic Industries
Research undertaken by The Coca-Cola Company shows that almost two thirds of 'Schweppes' consumers are in their 30's, and the 30 - 39 age group consumes the highest volume of drinks not only in volume terms but in variety and number of drinking occasions. 64% of Schweppes' brand volume is consumed by adults over 30.
1.25 litre bottles will be available in multiple retailers and 330ml shrink-sleeved glass and 375ml PET instant consumption packs will be available in licensed.
Launching mid-May, the 20 and 40 second advertising spots will feature the voices of talented BBC comedians Nicholas Burns, Daisy Haggard, Ben Crompton and Laura Solon, fresh from their success in the sketch comedy show 'Man Stroke Woman'. Also appearing are future Edinburgh success stories Dan Skinner and Tom Verrall.
The adverts adopt a humorous take on the embarrassing situations, not to mention hangovers, which are avoided after a night spent drinking 'Schweppes' 'Straightcut'. 'Schweppes' 'Straightcut' is a new adult soft drink offering, a refreshing, adult alternative to both alcohol and traditional carbonated soft drinks, which tend to be aimed at a younger market.
Created by leading advertising agency Mother, the radio campaign positions 'Schweppes' as the definitive adult soft drink range, utilising the brand strapline 'Sch…You Know How', conceived for last year's campaign. The adverts will also run at key times throughout the year.
Three executions of television advertising will showcase ordinary people enjoying drinks in extraordinary ways inspired by the 'Schweppes' 'Know How'. The quirky ads feature a memorable and upbeat soundtrack from 1943, 'Cocktails for Two' by Spike Jones and The City Slickers; a musical collective renowned for its originality and satirising of hillbilly music.
The broadcast campaign is part of a through-the-line campaign which includes product innovation and media support. The program will confirm 'Schweppes' longstanding experience in the world of adult drinking and mixing, whilst establishing the brand within the adult soft drink category.
Cathryn Sleight, Marketing Director, Coca-Cola GB says;
"Building on the brand's fantastic mixer heritage, 'know how' and confirmed popularity amongst adults, 'Schweppes' is in a great position to evolve from being the ultimate mixer specialist into the definitive adult soft drinks brand for 30-somethings. Our research demonstrates the growing interest in the adult soft drinking sector and the consumer need for a soft drink designed to appeal to adult palates and tastes. 'Schweppes' 'Straightcut' is an answer to a clear demand from the 30-something market and fulfils our aim to broaden Coca-Cola Great Britain's offering in everyday adult refreshment and showcase our ongoing innovation."
Notes to Editors:
'Schweppes' heritage dates back to the 1700s when Jacob Schweppe was credited with perfecting his process for manufacturing the world's first carbonated beverage, mineral water.
In 1783, Schweppe patented his special process for carbonating water, thus J. Schweppe & Company was born. Schweppe's true stroke of genius came from his development of a bottle that could retain the carbonation. This started the soft drinks business.
As the British Empire grew, so did 'Schweppes'. Englishmen, longing for a taste of home, brought 'Schweppes' to distant countries and extended the brand recognition to all corners of the world. 'Schweppes' continued its growth in the midst of two world wars. By the beginning of World War II, Schweppes Ltd. was firmly established as the leading manufacturer of soft drinks in Great Britain.
In 1999, a new logo featuring a distinctive yellow 'Schweppes' banner and flowing bubbles was introduced.
'Schweppes', the Fountain Device, the 196 Graphics, 'Schweppes You Know How' and 'Schweppes Straightcut' are registered trade marks of Atlantic Industries
Research undertaken by The Coca-Cola Company shows that almost two thirds of 'Schweppes' consumers are in their 30's, and the 30 - 39 age group consumes the highest volume of drinks not only in volume terms but in variety and number of drinking occasions. 64% of Schweppes' brand volume is consumed by adults over 30.
1.25 litre bottles will be available in multiple retailers and 330ml shrink-sleeved glass and 375ml PET instant consumption packs will be available in licensed.
