thirst no more - glacéau vitaminwater®, the original from new york is here at last…

anticipation over two very important things has no doubt been occupying our minds for the last couple of months, when will the summer start and when will new york's hottest hydration solution arrive in london.

well the sun has started to shine at last (as we're writing it is...but this is england after all) and the one and only great tasting ‘glacéau vitaminwater' is hitting these shores as we speak. with the lovely people at glacéau spreading the vitaminwater magic you can rest assured you need thirst no more this summer.

for those of you lucky enough to have ventured across the pond in the last few years, you'll already know what we're talking about (if you don't, guess you must walk around with your eyes shut?). celebrities and people like you and me throughout the us are drinking ‘glacéau vitaminwater' because it works for them. 

while most beverages are just about flavour and refreshment, ‘glacéau vitaminwater' is about much more...simply put, it works and is a great complement to everyone's often less than perfect diet.

‘glacéau vitaminwater' is now available here in six great tasting varieties each with a unique combination of nutrients with specific benefits to help you through those "what have i done to deserve this" moments - mind numbingly boring conference calls, monday (or any morning) morningitus, gut busting gym workouts and "i'm never drinking again" nights out.

from may 19, ‘glacéau itaminwater' will be available in single serve 500ml bottles: vitaminwater power-c (dragonfruit), vitaminwater essential (orange-orange), vitaminwater spark (tropical citrus), vitaminwater multi-v(lemonade), vitaminwater revive (fruit punch) and vitaminwater defence (raspberry-apple). 

ends 

 editor's notes:

the launch of ‘glacéau vitaminwater' in london, will be the first time it will be available in europe.  

j. darius bikoff, founder/ceo                                                       it all started in 1996, the year ebay® first appeared and it was the height of britpop and two lads from manchester were on stage at knebworth singing wonderwall to a quarter of a million people. meanwhile, in new york city, an adventurer, gadabout and humble genius named j. darius bikoff was being pummeled by the one-two punch of raging thirst. heading to a yoga class, bikoff was feeling run down and gobbled a vitamin c wafer and chased it with a swig of water. the combination of flavour and vitamins inspired bikoff to develop and launch ‘glacéau vitaminwater', a nutrient packed, low calorie  beverage. 

bikoff created ‘glacéau vitaminwater' for himself, but because it worked so well it was embraced by millions of people across the usa who were looking for a healthier beverage option. 

bikoff's vision gave birth to glacéau, changing the beverage industry forever as he then went on to build glacéau into the leader of the active lifestyle category in the usa. ten years later in june 2006, advertising age named ‘glacéau vitaminwater' as one of the ten products and services "that rocked the world in the past decade", alongside blackberry® and google®. 

in may 2007, bikoff sold glacéau to the coca-cola® company but continues to run the organisation. 

‘glacéau vitaminwater' and the ‘glacéau vitaminwater' are trade marks of energy brands, inc. aka glacéau