Win The Ultimate Training Experience With Powerade
This month, Powerade is running its most exciting on-pack promotion yet, for consumers to win a once in a lifetime training experience at either a football camp in South Africa or elite rugby camps at Twickenham and the Millennium Stadium.
Until 28th February, every purchase of Powerade enables consumers to enter a daily draw to win one of over 100 'money-can't-buy' training sessions as well as tickets to either a FIFA World CupTM or International Rugby match. To enter consumers simply buy a bottle of Powerade, text the code on the label or go to Poweradegb.com, created by integrated marketing agency Iris, to see if they have won. The limited edition pack features inspirational pictures of Wayne Rooney and Shane Williams for great shelf standout.
Powerade will be an official sponsor of the FIFA World CupTM in June and also continues to support the English, Welsh and Irish rugby teams throughout 2010 as well as heavily promoting its partnership with Wayne Rooney and Welsh winger Shane Williams.
To support the campaign throughout the RBS 6 Nations and as part of the build up to the FIFA World CupTM later in 2010, the integrated marketing activity will include press and digital advertising and national TV advertising.
Cathryn Sleight, Marketing Director for Coca-Cola Great Britain (CCGB) explains: "2010 is an exciting year for UK sport and Powerade is proud to be a part of this. As the official sports drink of the FIFA World Cup, Rugby Football Union (RFU), Welsh Rugby Union (WRU), Coca-Cola Football League and Team GB we're committed to reaching out to wider sporting communities and demonstrating Powerade as an essential part of a sportman's kit. Through the 'Ultimate Training Experience' campaign, CCGB is continuing to bring consumers sporting dreams to life, placing the brand at the heart of the sporting arena, both on and off the pitch."
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For more information please contact: Jessica Silver jsilver@lexispr.com 020 7908 6545. Melanie Bryant mbryant@lexispr.com 020 7908 6542
Notes for editors: 'Powerade' is a registered trade mark of The Coca-Cola Company
About Coca-Cola Great Britain: Coca-Cola remains one of the most successful and innovative brands in the world today. On-going brand and product innovation continues to reinforce this position of leadership in the soft drinks category. In the latest 52 week period Coca-Cola trade mark has had a fantastic year with retail value sales growing by 4.9% to £542.3 million. The My Coke portfolio (which includes Coca-Cola, Diet Coke and Coca-Cola Zero) experienced retail sales of £1.02 billion in the same period with growth of 4.5% in value and 4.2% in volume versus the previous year. Diet Coke sales stand at £421 million with growth of 5.2% versus last year. Meanwhile, Coca-Cola Zero, which has been hailed as the biggest NPD launch in over 20 years, is now worth £56.3m showing fairly static value change versus last year but volume growth of 1.7%. (Nielsen Total Coverage 52 w.e 02.01.10).
