Zero Zero Heaven

Limited edition glass bottle launched to celebrate the release of the hotly anticipated new Bond movie - ‘Quantum of Solace'. 

‘Coca-Cola Zero' gives new meaning to the term Zero Zero 7 as it launches a limited edition bottle to celebrate the release of the twenty second Bond film, ‘Quantum of Solace'.  The nations own ‘bloke coke' has been dressed to thrill with its very own special design ‘Quantum of Solace' bottle available exclusively at Harrods as a part of its Bond promotion (RRP £1.50 for 330ml). 

The Bond bottle is set to be the ultimate men's accessory this autumn, adding a debonair touch to any man-about-town's look without having to don a tux!  The sleek black design mirrors the edgier portrayal of Bond that Daniel Craig has brought to the role as the sixth actor to play James Bond. 

The design of the bottle draws inspiration from the iconic James Bond gun barrel sequence, which has opened every Bond movie since the franchise began in 1962.  The design features the infamous gun barrel, along with the trademark pose of Bond with gun-in-hand, plus sexy silhouettes of Bond girls which will leave blokes both shaken and stirred! 

This bottle will prove to be a must-have collectable for any bloke or Bond fan. 

Bobby Brittain, Brand Director, Coca-Cola Great Britain explains: "This is an amazing opportunity to be part of the phenomenon that is James Bond.  Our iconic glass bottle for ‘Coke Zero' lends itself perfectly to a Bond style accessory, the infamous curves of the bottle are the perfect complement to the legendary Bond imagery and a fitting way to mark the release of the film." 

The launch of the limited edition glass bottle celebrates the announcement that Coca-Cola Great Britain has teamed up its ‘Coca-Cola Zero' brand with Sony Entertainment and the biggest franchise in motion picture history, James Bond 007. This is the first major collaboration for the ‘Coca-Cola Zero' brand on an international stage since its successful launch around the world in 2006. 

For more information visit www.coca-cola.co.uk. 

The ‘James Bond Coke Zero' limited edition bottle is available from Harrods, London, from late October 2008 and is priced at £1.50.

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For further information please contact the ‘Coke Zero' press office:

Jessica Silver jsilver@lexispr.com / 020 7908 6545, Paul McCaffrey pmcaffrey@lexispr.com / 020 7908 6479, Georgie Upton gupton@lexispr.com / 020 7908 6472 

‘Coca-Cola' and ‘Coke' are registered trade marks of the Coca-Cola Company. 

Notes to Editors: 

The Coca-Cola Company 

The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 450 sparkling and still brands.  Along with Coca-Cola, recognized as the world's most valuable brand, the Company's portfolio includes 12 other billion-dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid and Georgia Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees.  Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of 1.5 billion servings a day.  With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate.  For more information about our Company, please visit our Web site at www.thecoca-colacompany.com. 

About Harrods 

Harrods is the World's most famous Department Store and reputed to be one of London's top three attractions. The business, which was started by Charles Henry Harrod in 1849, has burgeoned from a small grocers shop employing two members of staff into a 1,000,000 sq. ft. emporium, employing some 5,000 employees.  

The store now has over 300 departments offering its customers hundreds of thousands of different lines of merchandise. Welcoming up to 300,000 customers on certain days of the year, Harrods has to cater for a truly international clientele with varied tastes. 

The store's Chairman, Mohamed Al Fayed, has invested some £400m in the business since he took over in 1985. His aim has always been to restore the fabric of the business to its glorious best whilst offering his customers an entertaining environment in which to shop.  Some 200,000 sq. ft of selling space has been added during his tenure, most noticeably an entire floor dedicated to sport and another to contemporary men's fashion. 

Harrods will feature 'Quantum of Solace' in it's main Brompton Road windows for a month to coincide with the film's launch. This will be the store's third Christmas collaboration with the Bond franchise.  

EON Productions 

EON Productions/Danjaq, LLC, is owned by the Broccoli family and has produced twenty two James Bond films since 1962, including QUANTUM OF SOLACE. The James Bond films, produced by Michael G. Wilson and Barbara Broccoli, make up the longest running franchise in film history and include the recent blockbuster films GoldenEye, Tomorrow Never Dies, The World is Not Enough, Die Another Day and Casino Royale. EON Productions and Danjaq LLC, are affiliate companies and control all worldwide merchandising of the James Bond franchise. 

About Columbia Pictures

Columbia Pictures, part of the Columbia TriStar Motion Picture Group, is a Sony Pictures Entertainment company. Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America (SCA), a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in 67 countries. Sony Pictures Entertainment can be found on the World Wide Web at http://www.sonypictures.com. 

About Metro-Goldwyn-Mayer Inc.

Metro-Goldwyn-Mayer Inc. is an independent, privately-held motion picture, television, home video, and theatrical production and distribution company. The company owns the world's largest library of modern films, comprising approximately 4,000 titles, and over 10,400 episodes of television programming. Its film library has received 208 Academy Awards(R), one of the largest award-winning collections in the world, and includes numerous successful film franchises, including James Bond, Pink Panther and Rocky. MGM is owned by an investor consortium comprised of Sony Corporation of America, Providence Equity Partners, Texas Pacific Group, Comcast Corporation and DLJ Merchant Banking Partners. For more information, visit www.mgm.com.